What do I miss in Basic?

Grow your business and boost your revenue with all the marketing and managing features your restaurant needs

Kelly avatar
Written by Kelly
Updated over a week ago

Our Basic plan has every basic tool you need to generate online revenue. But if you really want to grow your business, boost your revenue, and optimize your workflow you will be better off in Standard. And the good thing is; the slight price difference will pay off in no time! ๐Ÿš€

In this article you will learn more about 7 of our most-used (revenue generating) features that are part of the Standard and Pro plan. In addition to the ones below, there are some other features that you'll miss in Basic. For a full overview you can always check out our Pricing page or the Billing page in your Formitable account. Here you can also switch between different subscriptions whenever suits you.

1. Waitlist

Automatically send guests that subscribed to the Waitlist an email to inform them that a spot has opened up, or manually place reservations from your Waitlist to avoid any open spots.

Even if you book a full house in advance, there's still the possibility of a last-minute cancellation. With the Waitlist feature you automatically send out an email to guests that are registered on the Waitlist when somebody doesn't show up or when a reservation is canceled. Do you prefer to manually place Waitlist reservations? Of course, this is also possible. This way, you'll have a number of backup guests that can fill the gaps if necessary.

2. Squeeze

Get the most out of busy moments and double tables without working in pre-defined shifts by filling gaps in your planning with shortened, squeezed, reservations.

Of course, you want to optimize all your tables. The Squeeze feature helps you to double your tables by offering reservations with a shorter table turn. Even better: Squeeze options will only be shown to guests when all standard spots are already booked.

3. Instagram & Facebook Reserve

Add a reserve button to your Instagram & Facebook profile and let your truest fans, your followers on Social Media, reserve with you even faster and smoother.

The Reserve button in your Instagram bio serves as a perfect call to action to turn profile visitors into guests. Online marketing was never easier and cheaper, since you don't pay any commissions for reservations that are made through Instagram.

4. Email Campagnes

E-mail marketing is a perfect way to engage and interact with your guests. You can easily promote one of your Tickets with one touch of a button.

Though this feature is also available in Basic, you can only send up to 500 emails per month. Standard allows you to send up to 5000 emails per month. Do you have less than 500 subscribers? Do note that guests usually start taking action after the 3d email. So you want to be able to send multiple emails per month ๐Ÿ’Œ.

๐Ÿ“Œ Read this article to learn how to create and send Email Campaigns.

5. Promotiecodes

Create unique giveaways and discounts that match your restaurant brand, schedule the availability of your own Promotion Codes, and motivate guests to come back to your restaurant time and time again.

Would you like to reach more potential guests or turn your loyals into real ambassadors of your brand? Then Promotion Codes is the feature for you. It's the easiest way to persuade hesitant visitors and turn them into loyal guests. And the beautiful thing is; you can customize the promotion code to fit your restaurant and style.

6. Google Posts

Increase your online visibility with Google Posts and promote your specials and events directly in your Google My Business profile, straight from Formitable at the touch of a button.

Up-to-date business information on Google is essential because most guests look for information on restaurants via Google Search. With Google Posts, you will be right at the spot where the decision-making happens, and you will be able to impact the guestโ€™s process.

7. Websites

A website is fundamental for your online brand. Create an unforgettable online guest journey and increase your conversion with a website powered by Formitable.

Creating a website was never easier since we automatically generate a website for your restaurant, based on your products, content, and restaurant information in Formitable. Formitable websites are built for conversion: it contains all the necessities guests look for when scanning through a restaurant website and it's super easy for guests to book (or buy).

๐Ÿ“Œ Read this article to learn how you can get started with a Formitable website.

More info

Not sure which plan is right for you? Give us a call at +31 20 238 41 71 and we're happy to help you! Or fill out this form if you don't have an account yet and we will get in touch with you as soon as possible. No strings attached, of course!

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