With the Zenchef app (formerly Table), guests can follow and reserve their favorite restaurants. This means that your restaurant has an extra marketing channel at its disposal where you can tap into a network of loyal guests, without any commissions.

Use this guide to make sure your restaurant looks its absolute best in the app and you get the most out of this free marketing channel 🚀

First off, download the Zenchef app and check how your restaurant is currently displayed. A foodie yourself? 😋 Start following your favorite restaurants! Now read the tips below to get the most out of the app for your restaurant.

Your restaurant has its own profile in Zenchef. Of course, you want your profile to look good and to display the vibe as it is in your restaurant. Simply adjust the settings in Formitable and it will instantly appear in the Zenchef app as well.

💡 MUST DO's

In Formitable, go to Settings > Restaurant.

7 things you can influence on your profile in the Zenchef app, from top to bottom (in Formitable):

In the Zenchef app, guests can find exactly what they are looking for by using specific filters. Let’s say they’re looking to eat Pizza for around 20 euros per person. They can use the price range and cuisine type filters to find restaurants in those categories.

The cuisine types and average spend per person can be filled in via Settings > Restaurant, and will also appear on your restaurant profile page.

Your Tickets, or experiences, get the spotlight in the Zenchef app 🔦 and help you to stand out from the crowd. Below are three tips to set your Tickets up for success.

The first thing guests will see when exploring the app’s homepage are experiences from restaurants they follow. So your Tickets should look attractive and display what they're all about. Two things you can do to optimize your current Tickets:

On the Zenchef app homepage, the first thing guests see are 'Recommended' experiences from restaurants they follow.

Recommended experiences are Tickets that are highlighted in Formitable. So if you don't have any highlighted Tickets yet, you might want to check whether one or two are worth recommending. So you'll appear at the very top of your followers' homepage. To highlight a Ticket:

The more types of experiences you offer, the more chances for your restaurant to appear on the Zenchef app’s home feed, and the more exposure for your restaurant. Some of the categories on home are determined by Ticket tags, so to appear on a guest’s feed, make sure to use Ticket tags that correspond well to your experiences. To adjust:

There are also other conditions per category that don’t involve Ticket tags, which are listed in the FAQ. If you want to be seen more frequently on the home feed, try to think of fun Tickets that correspond to those different categories or the Ticket tags.
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Last but not least, you'll have several insights into the Zenchef app via Formitable.

Is the Zenchef app available in languages other than English? Yes, the app is available in Dutch, French and German. If your phone settings are in one of these languages, the app will automatically be translated.

How does my restaurant show up on the map? The restaurants on the map are shown based on the location set by the guest and then optionally the filters they’ve chosen. This can include availability, cuisine, and price range. Next to this the app takes the guest’s dining history to recommend restaurants similar to previously visited places.

Does the Zenchef app work with rankings, like other consumer platforms? No, the results shown in the app are based on an algorithm that tracks a guest’s behavior. It will recommend restaurants similar to what they search for, follow, or where they’ve been before.

Is making a reservation in the Zenchef app the same as reserving in the widget via the website? Yes, guests can add gift vouchers, pay the deposit add credit card details, and include their dietary restrictions. Just like they would via your website.

What happens when a guest makes changes or cancels via the app? The same process follows as if they would make changes or cancel the reservation via their confirmation or reminder email. The change will also be seen in the Formitable backend so you are always up to date.

Can guests subscribe to the waitlist? Yes, if you are fully booked and have the waitlist feature installed guests can subscribe to the Waitlist via the app. They’ll receive an email and a push notification if a spot opens up.

How can I get more guests to follow and share our restaurant? Offer app exclusive experiences to your followers and share this with your audiences. You can send a fun newsletter email sharing this with all your subscribers. Or share a post on your social media channels, letting your followers know they can also follow you (and reserve with you 😉) on the Zenchef app!

What are the conditions for the Home Page categories? The home page categories are based two things from the system:

These are the rules per category, so make sure to create fun experiences for some of these!

The following categories are all based on their matching ticket tags: