Even if you book a full house in advance, there's still the possibility of a last-minute cancellation. With the Waitlist feature you automatically send out an email to guests that are registered on the Waitlist when somebody doesn't show up or when a reservation is canceled. Do you prefer to manually place Waitlist reservations? Of course, this is also possible. This way, you'll have a number of backup guests that can fill the gaps if necessary.

📌 Read in this article how to add a Waitlist to one or more of your Shifts.

Of course, you want to optimize all your tables. The Squeeze feature helps you to double your tables by offering reservations with a shorter table turn. Even better: Squeeze options will only be shown to guests when all standard spots are already booked.

📌 Read in this article how you can fill the gaps in your planning by offering shortened reservations.

The Reserve button in your Instagram bio serves as a perfect call to action to turn profile visitors into guests. Online marketing was never easier and cheaper, since you don't pay any commissions for reservations that are made through Instagram.

📌 Read in this article how you can set up the Instagram & Facebook Reserve integration.

Though this feature is also available in Basic, you can only send up to 500 emails per month. Standard allows you to send up to 5000 emails per month. Do you have less than 500 subscribers? Do note that guests usually start taking action after the 3d email. So you want to be able to send multiple emails per month 💌.

📌 Read this article to learn how to create and send Email Campaigns.

Would you like to reach more potential guests or turn your loyals into real ambassadors of your brand? Then Promotion Codes is the feature for you. It's the easiest way to persuade hesitant visitors and turn them into loyal guests. And the beautiful thing is; you can customize the promotion code to fit your restaurant and style.

📌 Read in this article how you can create Promotion Codes to give guests custom discounts and giveaways.

Up-to-date business information on Google is essential because most guests look for information on restaurants via Google Search. With Google Posts, you will be right at the spot where the decision-making happens, and you will be able to impact the guest’s process.

📌 Read this article to learn how you can create eye-catching Google Posts campaigns in Formitable.

Creating a website was never easier since we automatically generate a website for your restaurant, based on your products, content, and restaurant information in Formitable. Formitable websites are built for conversion: it contains all the necessities guests look for when scanning through a restaurant website and it's super easy for guests to book (or buy).

📌 Read this article to learn how you can get started with a Formitable website.