The goal of every email campaign is direct conversion. Of course there are exceptions, for example a save the date email or a general announcement. But most of the time you will use email campaigns to stimulate visits or sales.
Check your results
You can check the results of your email campaign directly in Formitable:
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Go to Campaigns. You see the most important statistics in one overview.
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Click on the chart-icon of a campaign to check the statistics.
At Statistics you see the number of recipients, how often the campaign has been opened, how often recipients clicked on a button in your campaign and how much revenue the campaign gained you. The chart show the number of opens in the first 24 hours.
Tip❗The table show the number of visits of you email for every content box. You can use this information to optimize your next email campaign. Is there a specific ticket with very little clicks? Make sure that your make your content more attractive for your guests. Put the most important content boxes on top. The higher you place the content, the higher your conversion.
At Recipients you can see who has opened the campaign and who has visited your widget.